Facebook is a great place to start. Bad Dog can set up a Facebook Page for your business and a custom landing page that matches your brand, and preload the page with seed content. Or install the innovative North Social applications to make a complete business hub within the Facebook system and enable your customers to share, shop, watch videos, view photos, enter sweepstakes, pick up a coupon and more.
Video is becoming more and more dominant with the increased reach of YouTube, and now with integration YouTube with in-TV browsing and media watching. Your video strategy can be as simple as a handheld-filmed introduction, a simple staged piece, or a narrative that combines images, video, text and voiceover narration. You can also curate your own ‘Channel’, introducing your customers to video content you find useful, relevant, or simply interesting.
Make sure your business is everywhere your customers are by ensuring both Google Places and Facebook Places have your correct information, and give customers what they need to connect with you from a basic search… and that it’s available from their mobile device since many people use Google to search for businesses they are physically visiting.